I love collaborating with people who get excited about the goals they strive and are passionate about their business.
Qz Alicja Sowa
VAT EU 7122953271
REGON 528028142
REGON 528028142
048 536 511 407
QZ (@) ALICJASOWA.COM
QZ (@) ALICJASOWA.COM
Digital Design
I am an experienced digital design specialist. High-quality execution and understanding of standard banner campaign practices are the foundation of my work. Understanding branding and consistent application of brand guidelines are crucial to me to ensure coherence and professionalism in every project. I possess skills in creating banners, master designs, key visuals, storyboards, reformatting, graphics for social media, mailings, landing pages, custom illustrations, and I am open to other special tasks.
Collaborating with me is characterized by my dedication and flexibility. I always strive to meet expectations and tailor designs to fit the project requirements.
My priority is a full understanding of goals, needs, and the brief, which translates into creating standout communication that resonates with the emotions of the audience. My goal is to ensure that the campaigns I design, despite the information overload, remain memorable to the audience, standing out with originality and a compelling message.
Specializing in effective communication design to achieve specific goals, I work closely with clients to ensure alignment with the brief and excel in tailoring designs to suit the environment.
Timeliness, quality, and transparent communication are my hallmarks, fostering a collaborative atmosphere for successful projects.
If you are looking for a professional who not only meets your expectations but also creates designs that captivate and linger in the memory of your audience, I am ready to take on the challenge.
SERVICES:
CREATIVE CONCEPTS • KEY VISUALS • MASTERS • STORYBOARDS • STATIC REFORMATS • LANDING PAGES • MAILING • SOCIAL MEDIA • ILLUSTRATION
Branding
I am an experienced specialist in brand development and brand management, helping companies build strong and recognizable brands. My work focuses on identifying brand values, creating communication strategies, and designing a cohesive brand image to create a unique experience for brand audiences.
With my approach inspired by UX design methodology and creative solutions, I assist companies in standing out from the competition and building customer loyalty. Customer experience is the heart of everything - it is not just the logo, price, or quality that determines customer loyalty, but the holistic experience that combines various complex elements and builds trust in a brand.
Therefore, my approach goes beyond market analysis, competitor research, and deep understanding of the target audience. I always strive to look at the bigger picture to develop unique values and innovative solutions step by step to win the hearts of customers.
In my work, I uphold the values that a brand should align with the key principles: Authenticity, alignment with the target audience, timelessness combined with fluidity, and clear communication. My projects include developing logos, visual identities, label and packaging designs, and strategies tailored to each brand's needs.
If you are looking for a professional to strengthen your brand and increase its market value, I am ready to collaborate.
SERVICES:
STRATEGY & POSITIONING • NAMING • LOGOTYPES & MARKS • VISUAL IDENTITY • BRAND MANUAL • PACKAGING DESIGN • GRAPHIC ENVIRONMENTS • CONSULTING • WORKSHOPS • BRAND IMPLEMENTATION
Process
The only constant in life is change. The approach is always flexible and depends entirely on what needs to be done. However, a good plan and certain stable process elements ensure effectiveness in achieving success. The beginning is always the most important and determines other elements of the puzzle.
Thorough knowledge of the goal, environment, and target group are almost always the necessary foundation for effective design and communication. Not every project requires strategy, research, and testing, but some cannot bring effective results without them. With each order, the most important aspect is to understand the key needs and assumptions, ensuring that the process is best suited to the specific project.
The main assumptions are always documented in the preliminary agreement, to which both parties agree. Once an agreement is reached, projects typically involve research, creative strategy, design, and implementation. The process elements are divided into stages and placed on a timeline to keep the client fully informed about the work progress and aware of which elements require their decision and involvement in advance.
The priority is always transparency in collaboration and the best communication.
In others’ words
I had the pleasure of working with Alicja Stankiewicz (maiden name), who as Creative Director in our studio, brought invaluable value to our projects. Her creativity, dedication, and ability to create unique advertising campaigns were key to our success. Alicja can inspire a team, predict trends, and adapt projects to the changing needs of the market.
I recommend Alicja as a professional with exceptional skills and vision.
I recommend Alicja as a professional with exceptional skills and vision.
— Piotr Bielecki — CEO & Owner TRZASK! MONTION »
of challenges back then. Since day one I know Alicia to be one of the most professional,
and likeable person I ever met. Her strong organisational skills, are combined with methodical, yet unbounded creativity, and out of the box thinking. It's a rare, and very valuable combination. Anyone in need of an experienced designer should talk to her before anyone else. Working with Alicia is, and always have been, a pleasant experience with a stunning end result. Every project we've done together turned out to be exactly what was needed. I really don't know how she does that :)
— Andrzej Martens — CEO & Partner EFFICIENT WEB »
I have worked with Alicja on several projects and can't wait for another chance.
Alicja is a curious and committed designer. The tools she brings to the table are a very effective mix of methodology and agility. I always learn a lot from her during the process and I always enjoy it. Even when it's hard work.
You can expect open minded analysis and surprising insights in both her and your own output. She is also a great facilitator. She managed to get the process back on track when we got tunnel vision and derailed it.
Cannot praise her enough!
Alicja is a curious and committed designer. The tools she brings to the table are a very effective mix of methodology and agility. I always learn a lot from her during the process and I always enjoy it. Even when it's hard work.
You can expect open minded analysis and surprising insights in both her and your own output. She is also a great facilitator. She managed to get the process back on track when we got tunnel vision and derailed it.
Cannot praise her enough!
— MACIEJ KOSTECKI — CEO & Partner YOU ARE PLENTY
Let's work together
048 536 511 407
QZ (@) ALICJASOWA.COM
QZ (@) ALICJASOWA.COM