i love working with people who get truly excited about their goals and bring real passion to their business.
Design System Automation
The Reality of Constant Transformation We are living through a period of unprecedented technological shift that reshapes our daily reality. While this evolution opens new doors, it also poses a significant risk: the danger of falling behind. Navigating this landscape requires more than just the right tools; it demands a culture of agility and a strategic, thoughtful approach to how we implement innovation.
My perspective is rooted in a decade spent managing and building processes within an innovative tech environment. Those years taught me the value of smart, effective action and gave me a deep understanding of how to effectively implement innovative solutions within an organization. For the past two years, I have been translating that experience into the creative sector—focusing on how design automation and scalable systems can transform the way we work in Figma.
By architecting dedicated operational workflows, I help bridge the gap between high-level design and massive production needs. This approach is specifically tailored for the complexities of modern retail:
→ Global Digital Campaigns: Seamlessly managing high-volume asset production while maintaining creative integrity.
→ E-commerce Ecosystems: Agile management of extensive multi-brand portfolios and diverse product ranges—ensuring brand consistency across every touchpoint, including demanding platforms like Amazon.
What I find most compelling about these solutions is the ability to handle complexity with absolute precision. Whether it’s updating legal disclaimers across thousands of assets at once, swapping product imagery, or localizing entire campaigns for new markets, automation turns weeks of repetitive manual tasks into a streamlined, reliable process.
I believe that by building intelligent systems, we don’t just gain speed—we reclaim the headspace to focus on the strategic and emotional resonance that truly defines a brand.
SERVICES:
STRATEGY, PLANNING & IMPLEMENTATION • BESPOKE DESIGN SYSTEM ARCHITECTURE • SCALABLE DESIGN AUTOMATION SYSTEMS FOR DIGITAL CAMPAIGN & AMAZON RETAIL • TAILORED CREATIVE SOLUTIONS • WORKFLOW & PROCESS STREAMLINING
Brand Experience
I am an experienced specialist in brand development and brand management, helping companies build strong and recognizable brands. My work focuses on identifying brand values, creating communication strategies, and designing a cohesive brand image to create a unique experience for brand audiences.
With my approach inspired by UX design methodology and creative solutions, I assist companies in standing out from the competition and building customer loyalty. Customer experience is the heart of everything - it is not just the logo, price, or quality that determines customer loyalty, but the holistic experience that combines various complex elements and builds trust in a brand.
Therefore, my approach goes beyond market analysis, competitor research, and deep understanding of the target audience. I always strive to look at the bigger picture to develop unique values and innovative solutions step by step to win the hearts of customers.
In my work, I uphold the values that a brand should align with the key principles: Authenticity, alignment with the target audience, timelessness combined with fluidity, and clear communication. My projects include developing logos, visual identities, label and packaging designs, and strategies tailored to each brand's needs.
If you are looking for a professional to strengthen your brand and increase its market value, I am ready to collaborate.
SERVICES:
STRATEGY & POSITIONING • VISUAL IDENTITY • GUIDELINES & TOOKITS • PACKAGING DESIGN • GRAPHIC ENVIRONMENTS • CONSULTING • WORKSHOPS • BRAND IMPLEMENTATION
AI & Creative Digital Design
I am an experienced digital design specialist. High-quality execution and understanding of standard banner campaign practices are the foundation of my work. Understanding branding and consistent application of brand guidelines are crucial to me to ensure coherence and professionalism in every project. I possess skills in creating banners, master designs, key visuals, storyboards, reformatting, graphics for social media, mailings, landing pages, custom illustrations, and I am open to other special tasks.
Collaborating with me is characterized by my dedication and flexibility. I always strive to meet expectations and tailor designs to fit the project requirements.
My priority is a full understanding of goals, needs, and the brief, which translates into creating standout communication that resonates with the emotions of the audience. My goal is to ensure that the campaigns I design, despite the information overload, remain memorable to the audience, standing out with originality and a compelling message.
Specializing in effective communication design to achieve specific goals, I work closely with clients to ensure alignment with the brief and excel in tailoring designs to suit the environment.
Timeliness, quality, and transparent communication are my hallmarks, fostering a collaborative atmosphere for successful projects.
If you are looking for a professional who not only meets your expectations but also creates designs that captivate and linger in the memory of your audience, I am ready to take on the challenge.
SERVICES:
CREATIVE CONCEPTS • KEY VISUALS • MASTERS • STORYBOARDS • STATIC REFORMATS • LANDING PAGES • MAILING • SOCIAL MEDIA • ILLUSTRATION
Workflows that fuel creativity
Change is the only constant in life, and in the creative world, being flexible is a necessity. However, I’ve learned that the best results come from a blend of adaptability and a solid foundation. To truly design workflows that fuel creativity, we need a clear plan where every piece of the puzzle feels like it’s exactly where it belongs.
My mission is to streamline processes for creative excellence by building agile workflows that are as much about people as they are about projects. I believe that effective management must prioritize soft skills to create a supportive, complementary team environment. When a process is human-centric, it naturally fosters high self-motivation and allows a team’s collective talent to thrive.
The foundation of my work is always a deep dive into the goal, the environment, and the audience. Not every project requires a complex strategy or extensive testing, but every project deserves a process that is perfectly tailored to its unique needs. Understanding the "why" before the "how" is what makes communication truly effective.
I lead with transparency. From our initial agreement to the research, creative strategy, and final implementation, every stage is clearly mapped on a timeline. This ensures we stay aligned and that you always know when your input is most valuable. For me, the ultimate priority is open, honest communication—the kind that turns a collaboration into a shared success.
In others’ words
I had the pleasure of working with Alicja Stankiewicz (maiden name), who as Creative Director in our studio, brought invaluable value to our projects. Her creativity, dedication, and ability to create unique advertising campaigns were key to our success. Alicja can inspire a team, predict trends, and adapt projects to the changing needs of the market.
I recommend Alicja as a professional with exceptional skills and vision.
I recommend Alicja as a professional with exceptional skills and vision.
— Piotr Bielecki — CEO & Owner TRZASK! MONTION »
of challenges back then. Since day one I know Alicia to be one of the most professional,
and likeable person I ever met. Her strong organisational skills, are combined with methodical, yet unbounded creativity, and out of the box thinking. It's a rare, and very valuable combination. Anyone in need of an experienced designer should talk to her before anyone else. Working with Alicia is, and always have been, a pleasant experience with a stunning end result. Every project we've done together turned out to be exactly what was needed. I really don't know how she does that :)
— Andrzej Martens — CEO & Partner EFFICIENT WEB »
I have worked with Alicja on several projects and can't wait for another chance.
Alicja is a curious and committed designer. The tools she brings to the table are a very effective mix of methodology and agility. I always learn a lot from her during the process and I always enjoy it. Even when it's hard work.
You can expect open minded analysis and surprising insights in both her and your own output. She is also a great facilitator. She managed to get the process back on track when we got tunnel vision and derailed it.
Cannot praise her enough!
Alicja is a curious and committed designer. The tools she brings to the table are a very effective mix of methodology and agility. I always learn a lot from her during the process and I always enjoy it. Even when it's hard work.
You can expect open minded analysis and surprising insights in both her and your own output. She is also a great facilitator. She managed to get the process back on track when we got tunnel vision and derailed it.
Cannot praise her enough!
— MACIEJ KOSTECKI — CEO & Partner YOU ARE PLENTY
Qz Alicja Sowa
VAT EU 7122953271
REGON 528028142
REGON 528028142
048 536 511 407
QZ (@) ALICJASOWA.COM
QZ (@) ALICJASOWA.COM
Let's work together
048 536 511 407
QZ (@) ALICJASOWA.COM
QZ (@) ALICJASOWA.COM