Liqueur branding & package design - part 1
Fundamental project objective
Under the brand name "Treasures of the Forest," a project was developed for a craft liqueur producer aiming to stand out in a market dominated by large alcohol producers and distributors. Extensive research identified the primary target audience as women who prefer colorful alcoholic beverages. Market and competitive analysis revealed an opportunity in the form of a lack of local high-proof products with aesthetics specifically designed for women.
The goal was to create a distinct style infused with feminine energy, delicacy, and high aesthetics, enabling effective marketing exploitation and further expansion of the product line with additional products and flavors.
STRATEGY • PRODUCT BRANDING • PACKAGE DESIGN
