True Olive project objective
Project sub-brand for a French-Tunisian olive oil producer. Business goal: to enter the shelves of a popular French discount store in Europe and stand out from the competition, including strong dominant European brands in the market. 
The packaging design was intended to be tailored to the production line and the current form of the tin used. 
STRATEGY • PRODUCT BRANDING • PACKAGE DESIGN​​​​​​​

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